A very good book which focusses on the possibilities of the bottom of the pyramid.
India's 70 % of the population lives in bottom of the pyramid...
25 % in middle order
5 % in elite section...
So why do all the business focus and compete for the top 30 % customers only....
The 70 % people combined has a greater potential for your business :)
Examples: ITC e Choupal Company; Aravind Eye care center ,etc
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